JORNAL DO COMMERCIO: UNARTIFICIAL INTELLIGENCE

JORNAL DO COMMERCIO: UNARTIFICIAL INTELLIGENCE

Jornal do Commercio is the most read newspaper in Pernambuco and one of the most traditional papers in Brazil. To fight Fake News, they couldn’t develop codes or algorithms. But they could appeal for the most efficient technology of all: human intelligence.

Role: Copywriter & Creative Director

Unartificial Intelligence: Instruction Manual
An “instruction manual” for the Unartificial Intelligence with tips to avoid Fake News was inserted in the newspaper.

Digital content was released so people could you use them in social media.