BRILUX LIQUID DETERGENT: MAKE MAN DO THE LAUNDRY
In Brazil, men did not do laundry. It was considered a female duty. For the launch of their liquid laundry detergent, Brilux wanted to change things. The campaign gave women arguments and tools to make men start doing laundry.
Role: Copywriter
Let's put the underwear to wash.
(In Portuguese, the word “cueca” means “underwear” but could also mean “guys”.)
Some say men like machines. So, how about the washing machine?
Washing powder is from the time when men didn’t do the washing.