CACHAÇA 51: A GOOD IDEIA
Cachaça is the most popular drink in Brazil.
Cachaça 51 was number one in sales in the country. But in the Northwest region, 51 lost to the competing brand.
That’s why the brand needed a new approach, with a local accent.
Role: Copywriter
A toast to who created the toast.
At a bar, you’re not allowed to remember work. Unless you’re the waiter.
The good side of drinking at the beach is that the bathroom is never busy,